Our core product
A PR backlink is earned, not bought. We pitch a story to a journalist; they cover it and cite you as the source. The result is a link on a publication Google already trusts — the strongest ranking signal money can legitimately buy.
Why editorial beats everything else
Every shortcut — PBNs, guest-post marketplaces, niche edits — leaves a footprint, and every algorithm update reads those footprints better. Editorial coverage has no footprint to find, because it's the real thing the algorithm was built to reward.
| Link type | Who decides it exists | Risk | Long-term value |
|---|---|---|---|
| PR backlink | A journalist and their editor | None — it's genuine coverage | Compounds; publications rarely unpublish |
| Guest post | A site selling slots | Discounted or penalised as detection improves | Decaying |
| Niche edit | A webmaster taking payment | High — retroactive removals common | Unstable |
| PBN link | Whoever owns the network | Severe — deindexation wipes it out | Can go to zero overnight |
What a campaign delivers
5, 10 or 20 editorial placements a month depending on package. The count is the commitment — not a target, not an aspiration.
National, trade and regional titles with genuine readerships, typically DA 40–95. You see the live URL for every placement.
Any placement that comes down inside 90 days is replaced free. In practice it's rare — journalism stays published.
Ask for a proposal and we'll include live, named coverage from campaigns like yours — not a logo wall, actual URLs.